City Tamale started working with Reach Public Relations in July 2018
with the goal of increasing restaurant guests and attracting visitors from outside the Bronx. Together, we worked on creating and marketing never-before-seen specialty tamales to appeal to a broad, Instagram-minded audience and attract more Millennials in Manhattan and Brooklyn to The Bronx. The attention-worthy tamales (like a “Deep Fried Oreo Tamale Ala Mode”) resulted in a Fork Yeah Video with Thrillist (over 908,000 views to date), an INSIDER Food spot and a Spanish-language segment on Telemundo Un Nuevo Dia. Additional editorial features in Gothamist, The Culture Trip and and Multiple featured on The NY Times : The Best Bites of 2019 and NY Times Dinning.
City Tamale has also expanded into tamale-making classes, starting with a media class for top tier social media influencers, followed by a tutorial on Univision Primer Impacto with El Grupo Bronco (an extremely popular Mexican band) to make tamales.
To expand the brand’s reach, we’ve worked with placing City Tamale as a vendor at large Manhattan events, like the Grand Tasting at Food Network’s New York City Wine and Food Festival (October 2018) and Buzzfeed’s El Mercadito (October 2018)
rESULTS
Results: In the first quarter of our partnership, we increased City Tamale’s Instagram following by 14%, creating a solid foundation for continued social media growth. Additionally, our PR efforts resulted in millions of media impressions, significantly elevating the brand’s visibility and drawing in new customers from across New York City and beyond.