I Heart Mac & Cheese wanted to expand its brand presence, drive more franchise interest, and engage a broader audience through media coverage and social media growth
Our goal was to position I Heart Mac & Cheese as a standout in the fast-casual dining space by highlighting its customizable menu and unique brand story.
Together, we focused on creating buzzworthy content and executing a PR strategy that would secure high-profile media placements and attract a larger social media following.
In our first year, we garnered features in over 200 media outlets, including major hits like FOX Good Morning Show, ABC News, and QSR Magazine. These features showcased I Heart Mac & Cheese’s franchise opportunities and delicious offerings, creating a wave of interest from customers and investors alike. Additional editorial placements appeared in local and regional outlets and industry publications, cementing the brand’s place in the spotlight.
To engage new audiences on social media, we crafted content around mouthwatering menu items, customer experiences, and franchise stories. The visually appealing content led to a 15% increase in social media followers within the first quarter, with highly engaged fans sharing their love for the brand across platforms.
We also collaborated on special initiatives to expand the brand’s reach, including influencer campaigns and franchise-focused content, helping I Heart Mac & Cheese grow its footprint both on and offline.
Results
Over 200 media features across major outlets like FOX Good Morning Show, ABC News, and QSR Social media following increased by 15% in the first quarter Significant rise in franchise interest and brand engagement from targeted campaigns In collaboration with Reach Public Relations, I Heart Mac & Cheese has continued to grow its national presence, engaging both customers and franchisees with a robust mix of PR and social media strategies that resonate with today’s audience.